Sound creates the atmosphere
Audio advertising in shopping centers can be heard in all the public spaces of shopping centers, corridors, parking spaces, entrances and event squares. Audio advertising reaches customers visiting the center and its purpose is, among other things, to increase the store’s awareness, to tell about current products, offers, events and news.
Nearly one in three consumers who have heard of audio advertising in shopping centers bought products or services based on the audio ad, went shopping, received shopping tips or searched for more information.
We have been engaged in audio advertising for over 25 years and have, in particular, extensive experience in a very successful Finnish company working in this field, overseeing 70 shopping centers in Finland with 1,000 audio ads per week.
Our goal is to provide audio advertising for retailers and find background music for the mall that meets all its requirements.
Research shows that 32% of consumers actively respond to audio advertising by purchasing goods or learning more about a product or service (Kantar TNS 2017, Finland). Our new business model guarantees the results mentioned above. We know how to make audio advertising work and fit its purpose. Listen to us and GET A WIN.
Key points for potential cooperation
Why is this business model new?
We believe that this is a new way of thinking about audio advertising in shopping malls in general. Taking into account our 20 years of experience and the response we have received in other countries, such as Finland, we have seen that giving more value to audio advertising and shopping malls as a functional and effective media also benefits store owners. They feel that their audio advertising is a really valuable product and therefore expect the best service and results they get. Taking care of the needs of sellers and creatively cooperating with the shopping center are our main priorities.
Store owners and marketing
From our point of view, sellers usually do not use many different marketing mechanisms to promote their products and services, so this is where audio advertising appears as the most effective way to attract customers who are actually already here in the mall, waiting for information.
High quality production and sound
It is obvious that HIGH QUALITY of production and sound is extremely important, and we take full responsibility, doing everything necessary to make advertising sound proper. If we see that we need to adjust something, our software will allow us to separately adjust the sound of background music and advertising remotely. This allows us to add and remove ads or even mute the mall immediately.
Benefits for the mall
This business model brings more profit to the shopping center. You will clearly see this by reading our short presentation, which we will show you during our meeting.
Selection of background music for the shopping center is part of our service. We select music that meets the requirements of the mall, from a catalog containing about 32,000 different tracks, with all copyrights and royalties.